How should brands use these trend insights?

Brands should use trend insights as a product planning tool, not as a requirement to follow every trend.

A practical approach is to compare the trends with your:

• Target customer
• Brand positioning
• Best-selling products
• Target price range
• Season
• Market
• Existing product categories

Then select the ideas that fit your brand and develop them into products with the right fabric, fit, color, and details.